My 3 year old son / hand dryer expert from ProDryers.com was very disappointed in a local car dealership. We had to pick up a new lease yesterday, and Mathew’s favorite objects on earth are cars. He just couldn’t pass up the chance of visiting the car dealership and seeing all the different cars. I even took him out in the huge garage where he was amazed to see mechanics working on cars everywhere. It was like Christmas for him. However, the dealership took its time with us and soon, Mathew had to go potty. He isn’t the easiest kid to get to use the bathroom when we are out in public places. Being the hand dryer expert that he is, I can usually get him into the men’s room by asking him if he thinks they might have hand dryers in the restroom. He is always curious. This time, he was very disappointed that they only had paper towel; and the dispensers were out of paper to make it worse. Paper mess was visible throughout the restroom, and the hygiene level was one of the worst we have seen in a restroom. To make matters worse, there were no baby changing stations available for parents that had babies. Mathew said “it’s dirty daddy”; he wasn’t happy at all.
This car dealership has put heavy efforts into the design and lighting of the showroom, as any dealership would. But to overlook the importance of a hygienic, family-friendly restroom is a mistake many businesses make. The percentage of buyers browsing the showroom that may need to use the restroom is far too high to ignore. Leaving a bad feeling from the restroom experience can create a negative perception of the car dealership as a whole. I know in Mathew’s case, it did. And the percentage of car shoppers that have small children with them, or even babies, may be small, but still, the number is too important to overlook. It is vital to a business’s reputation to create a positive experience in 100% of the situations a customer may encounter, and that means the restroom as well.
We have had positive success stories from car dealerships that have purchased prestigious hand dryers such as the Dyson Airblade or Mitsubishi Jet Towel. The customers leave the restroom feeling as they should in this type of an environment. The Dyson Airblade hand dryer and Mitsubishi Jet Towel are hygienic, high quality, and on the cutting edge of technology; both the perfect hand dryers for car dealerships where impressing the customer is an important step of converting shoppers to buyers. These hand dryers will even create a free word-of-mouth advertising campaign, and may even lead to some viral activity on social networks. And if that isn’t enough reason to install the Dyson Airblade or Mitsubishi Jet Towel, think of all the money a dealership can save annually in paper towel costs.
Stay tuned for Mathew’s next restroom experience in his quest for the most hygienic restrooms.